Leads are the first place you should look if you are wondering what the problem with your cash flow is. The majority of leads won’t actually turn into sales just by going through a scripted process. Leads often require additional help to produce sales. Below the team at Map My Customers has put together some tips to turn leads into hard earned and much needed cash flow.
Incentives are a great way to turn leads into sales. Often times, time-sensitive incentives will take those leads and convert them because of the fear that the customer could possibly lose out on a good opportunity. The average customer cannot pass up a great opportunity to try something at a limited discount. Once they try the product, they are willing to pay for it full price next time once they see the value that it brings.
Refine Your Pitch
Traditional pitches are becoming obsolete. A simple email gets caught in the masses of a target customer’s inbox most of the time. Don’t get me wrong, emails are necessary however you should not rely on them alone. Mix it up a bit and use platforms such as MailChimp to target a large audience while still gaining the personal touch. MailChimp allows you to design your emails and make them more appealing for your target customers. If you insert a link in your email, don’t just send them to your home page. If you have something specific for them to look at, link them to that page alone. When you leave it up to the customer to navigate the site they often get lost in what the intended purpose was.
Target and Segment
Map My Customers is an excellent tool for keeping track of your leads by demographics. Look at your previous buyer patterns and the demographics that make up those customers. From there you are able to target those whose demographics are frequent customers of yours. Through Map My Customers you are able to group demographics by colors so you will know which demographics to target for certain products. You can also group the leads by cold, warm, hot, or done to keep track of who is interested.
None of these are guaranteed to make you a success, however, it’s a good place to start. Going in cold with your leads can be very dangerous if you don’t have a strategy. A lot of time and money can be wasted from chasing leads the wrong way. Head over to Map My Customers to see how we can help you keep track of your leads and much more!