Optimizing Email Automation To Boost Sales

Optimizing Email Automation To Boost Sales

Email marketing has been considered an important part of any company’s sales and marketing plan since the early 1990s—when the Internet was introduced. Flash forward to 2016 and email marketing has not lost its prominent position. Rather, the rise of SEO, social media, and digital advertising have helped develop email marketing into what is known today as email automation.

What Is Email Automation?

Email Automation On Map My Customers Sales Tool

Simply put, email automation is the process of scheduling emails to be sent out to multiple customers at a time. However, email automation is not merely a task. It is an art.