The Fluidity Of Sales

So, you are in sales or interested in learning more about it. Great! The first thing you must understand about sales is that both you and the buyer should engage in a process of negotiation to consummate the exchange of values. Selling is considered by many to be the art of persuasion. While it does require significant skill to sell effectively, we must remember that a sale is an exchange process of negotiation that has implied rules and identifiable stages. Such stages involve: getting acquainted, assessing each party’s need for the other’s item of value, and determining if the values to be exchanged are equivalent or nearly so, to complete the transaction.

Closing The Gender Gap in the Tech Industry

Take a look around at your office space right now and do a quick count of men vs. women. I know that in my current work space, around 90% of people are men. By no means is this another “men vs. women” post. According to the National Centre for Women and Information Technology, 26% of professional computing occupations in the U.S workforce are held by women and even more alarmingly, women only gain one in twenty new STEM jobs, versus men, who are one in four. Outlined in The Industry Gender Gap Report, it is made clear that “If current industry gender gap trends persist and labour market transformation towards new and emerging roles in computer, technology and engineering-related fields continues to outpace the rate at which women are currently entering those types of jobs, women are at risk of losing out on tomorrow’s best job opportunities”.

At this stage, the numbers are alarming, in that they show women as having minimal influence over helping shape the technology industry and so, change is imperative. However change can only come given the right emphasis on diversity and inclusion in the workforce and the promotion of the correct culture.

One key way is to increase awareness, especially in young girls, from their school days. In an article written by Susan Wokcicki, employee of Google, she talks about her passion about women in technology and how that has related to her family life. Susan says that they had one family computer in the house, which her son ‘conquered’ and consequently, her daughter, being unable to access it, was left to find another hobby.

The same happening in schools across America. Girls are taught that being in the computer or technology industry is an isolated profession, perhaps not lending well to a work-life balance.

In order for jobs and employment rate of women to rise, girls should be taught from an early age as to the impact they can have and change they can affect in the tech industry. Technology is revolutionizing almost every part of our life at an unprecedented pace. Yet today, women hold only 26 percent of all tech jobs.

Check out this video trailer of Lesley Chilcott, who is creating a new documentary about the role girls can play in technology. Let it not be about boys versus girls, but rather, using technology to solve a problem in society.

Know Your Customers, Know Your Sales Future

Know Your Customers, Know Your Sales Future

Know Who You Are Selling To

Gain Insights From Your Customers To Help You Win More Sales

All great salespeople understand that knowing who you are trying to sell is the major driver of higher sales. Here, at Map My Customers, we have been going through a customer discovery phase of our own over the past two weeks to learn more about our users (free and paying). We’ve been calling up active users as well as users who no longer use our product because we want to understand the search & buying behaviors of the entire scope of our market.

3 Sales Tips From Great Salespeople

3 Sales Tips From Great Salespeople

Sales Tips

What Makes A Great Salesperson?

This is a loaded question and one that does not have a perfect answer. Everyone will have (and should have) their own definition and sales tips of what makes a salesperson great. However, we’ve recently interviewed our own customers and many of them agreed that a great salesperson:

  • Listens to the customer
  • Maintains focus
  • Makes sure that the prospect is comfortable with the product or service

In this blog post, we’ll break down each one of these value points and how it can help you sell effectively.

Sales Tip #1: Listen To Your Customer (Figure Out Their Pain Point)

If you’re lucky enough to get to the point where your prospect hasn’t:

  • Hung up on you
  • Called you names and hung up on you
  • Told you that they are “busy and will call you back.”

Then you’ve hit prospect gold.

5 Must Have Sales Newsletters

Sales Newsletters Bound To Help You Sell More

Sales Newsletters To Follow

Last week I listed my favorite sales books. This week let’s take a look at some of the best sales e-newsletters you should have coming to your inbox. In no particular order, here they are:

  • Jeffery Gitomer – Jeffery’s newsletter comes out every Tuesday and is jammed packed with information about sales and sales management. Most of the articles are quick hitting articles that give you a “jolt” of sales caffeine.
  • Selling Power Magazine – There are a ton of free resources on their website, including some email newsletters.
  • John Barrows – John is a sales trainer and according to his website, he has worked with some of the best and biggest companies to deliver sales training.

6 Tools All Salespeople Should Be Using To Save Time & Money

6 Tools All Salespeople Should Be Using To Save Time & Money

Tools For Salespeople

Leverage These Useful Sales Apps For Optimal Performance

Sales professionals should not fear that technology will replace them. Rather, sales professionals need to understand that technology can help them boost performance. Sales will always be a relationship driven profession. Technology exists only to reinforce those relationships with prospective and current customers. Learn about the top 6 types of tools you can use to boost your performance.

Use CRMs To Manage Sales Relationships

CRM Flow Chart

This is a no-brainer. To be honest, if you’re not using a customer relationship management tools (CRMs), you are already likely behind your competitors.

5 Books For Great Salespeople

5 Books For Great Salespeople

Check out these great reads!

The Sales bible By Jeffery Gitomer

Not only have I read this book, but I have also read it at least four times. This book is truly the Bible of Selling. Much like the Bible is a guidebook for Christians that they reference when in need of inspiration; The Sales Bible is also a great point of reference when you need a bit of inspiration for your day in Sales.

The Power To Get in By Michael Boylan

This one is an old one. It talks about sending Faxes!! Do companies even still have fax machines?

Game Changing Updates: Reports Dashboard, Team Communication & $45 Referrals


Game Changing Updates: Reports Dashboard, Team Communication & $45 Referrals

This is one of the most exciting blog posts we have ever written. Two game-changing features and an opportunity to earn back some money? It’s like an early birthday present!

Manage Your Sales Reps And Evaluate Your Own Performance With The Reports Dashboard

Web Only

Sales Rep Report Dashboard

Available on the left-hand side of the web app. At a glance, evaluate and view your and your team’s activity, performance charts, and reports. From this dashboard, you can also see the most recent overdue & current reminders as well as check-ins.


Download Sales Performance Reports

Download reports that include:

  • Check-ins
  • Reminders
  • All & Won Leads


Sales Team Reporting Dashboard

Better yet, if you have a team, you can view the activity log, charts, and reports by a team member.

The Secret To Becoming A Sales Rockstar

The Secret To Becoming A Sales Rockstar

Sales Professionals are busy and many times are pulled in different directions by prospects and customers. Sometimes they are literally pulled in different directions. Someone needs you on the East side of town and someone else is calling wanting you on west side of town.

What sets the best sales professionals apart from the mediocre? Time management. The best sales professionals know how to manage every minute of their day. Top Sales reps have a game plan for their entire day. I do not mean they know what five or six appointments they have but also what are they doing between those appointments.

Map My Customers August Update: Email Marketing & Business Card Scanner!


Map My Customers August Update: Email Marketing & Business Card Scanner!

This summer has been a very busy one for the Map My Customers team! We’ve been working very hard to introduce new features for you such as the lasso mass editing tool, a heat map and an automated lead generator to name a few. Well, this week we are introducing our two biggest features yet!

Mass Email Leads And Customers To Drive Sales

Email Automation – Web Only

Email Marketing Tool For Field Sales

Our brand new e-mail automation feature will allow you to easily schedule and measure your mass e-mail efforts. The first 100 e-mails are on us!