Posts

Sales at a B2B Startup: Challenges & Characteristics for Success

Sales at a B2B Startup: Challenges & Characteristics for Success

Developing a productive team at a B2B startup requires time, patience and focus. Early stage companies provide ample opportunities for account executives to gain valuable experience while also growing their skill sets. However, the startup world is not for everyone. It takes someone who is a self-starter, action oriented and can quickly shift on the fly. Here are some of the unique challenges that those in a sales role at a startup face.  

Challenge #1: Starting with a Blank Slate.

At a startup, there may not be a library of sales enablement materials to aid in your efforts.

The Challenges Of Being A Salesman

The Challenges Of Being A Salesman

Hung-up phone calls. Expletives being shouted at you (about you) in your ear. People doubting your true intentions when you’re talking to them (face it, you probably have that tone of voice that, although likely well-intentioned, does not come off great). These are just 3 of the various reactions prospects & existing customers have when they talk to a salesperson. Why? You’re selling a product you truly believe in and believe that it would help them, right? Is it your fault that some sleazy salesman snaked this person out of their money not too long ago?